What Do Men Want?
.
It probably comes as no surprise to anyone that one of the fastest-growing segments in the cosmetics world is men's skincare. Gone are the days when hand or face cream was sneakily swiped from a woman's stash. Modern men know that their skin has needs, and they plan ahead to look refreshed and youthful even as they age.
Men want skincare products that are effective, easy to use, and smell good. At JOIK, we meet these expectations.
We have a new and perfect skincare range for men, designed with men's needs in mind. It features the best modern active ingredients along with certified natural ingredients, bearing the Ecocert COSMOS label, and not less importantly - they come in pump bottles.
The range includes seven products: cleansing foams for face, body & hair, shaving cream, deodorant, effective hand cream, moisturizing and calming face cream, and deep-care active serum.
All products in the men's range have a masculine, subtly spicy, woody fragrance, with notes of bergamot, cedarwood, cardamom, vetiver, and black pepper.
.
.
..
Best cleansing products for skin and hair
When creating men's line, we naturally focused on what men want - effective yet easy to use products. Hence we have a completely new product, a two-in-one cleansing foam suitable for washing both body and hair. The foam contains coconut-derived cleansing agent, as well as amino acid and plant sugar based active ingredients, which help maintain the skin's moisture level and make the hair soft and easy to manage.
We also offer a familiar, popular facial cleansing foam that cleanses the skin gently with its rich, soft foam, does not dry it out, and contains more effective moisturizing active ingredients than before.
At JOIK, we appreciate men with both beards and smooth faces, so our range still includes shaving cream, ensuring smooth and close shaving, moisturizing, and protecting the skin from irritation.
.
Effective, yet simple skincare routine
.
We also offer an effectively moisturizing hand cream in a pump bottle. Highly moisturizing hand cream with a unique rich texture, that melts into skin and leaves hands velvety. The soft cream is enriched with organic olive oil, jojoba oil, hemp oil, and vegetable glycerin, which relieve rough and reddened skin, protect against moisture loss, and deeply nourish it.
The biggest innovations have occurred in men's facial care. For moisturizing and nourishing the facial skin, we now offer two products - a calming gel-like face cream and a nourishing and caring active serum.
The quickly absorbing light gel-cream absorbes instantly, calms the skin, hydrates deeply, and has anti-aging benefits. The cream contains a unique complex of plant extracts and hyaluronic acid that cling to the skin like a magnet, locking in moisture and relieving dry, tight, and sensitive skin. This product is suitable for all skin types and for use both in the morning and evening.
.
.
Sometimes men's facial skin suffers from tiredness caused by lifestyle or weather, and it needs a more effective boost, which is why we added a moisturizing and caring active serum to the range. The oil-free active serum soothes the skin, moisturizes deeply, reduces redness, supports the skin's natural collagen synthesis, which helps maintain its youthfulness and strengthens its protective barrier.
The serum contains a unique moisture complex of amino acids, polysaccharides, hyaluronic acid, birch bark, and prickly pear extracts, as well as natural active ingredients, aloe vera, hops, licorice root, milk thistle, and algae extracts.
.
The serum can be used as a treatment course to improve the condition of the facial skin or as part of the daily
facial care routine. The active serum can be used independently or under the face cream.
.
Men enjoy natural freshness
.
Of course, we have not discontinued men's deodorant, we just changed its scent. The natural deodorant with sage and mineral salts ensures safe freshness all day long. Natural mineral salts act on the skin's surface, creating an unfavorable environment for bacterial growth, it does not clog pores or hinder the skin's natural functions.
.
.
So, gentlemen, what are you waiting for? We know what you really want! It's time to stock up on the best selection of skincare products specially designed for men. Just make sure women don't sneakily start snatching products from you because they are truly excellent.
.
CHECK OUT THE WHOLE RANGE HERE
.
.