JOIK

The story behind the name

The name JOIK comes from the word "joik" – the ancient singing style of nature-loving nordic Sami people.

Joik is a unique form of cultural expression, conveying emotions and describing people, animals and nature. Joik carries on traditions but is at the same time in constant development and in line with contemporary world.

The brand JOIK carries similar values – we appreciate ancient skills of using nature to the best advantage of health and wellbeing but evolve continuously and create products that suit modern people and carry emotion.

JOIK is...

Northern, pure and minimal style...

Using nature to our best advantage, but also caring for nature...

All the goodness from nature combined with luxurious emotions of scent and colour...

Natural luxury...