Our story

Like it often is in life, great things can happen by accident…

This is also how the story of JOIK began – from love for scented candles.

It was year 2005 when company founder Eva-Maria was searching for high-quality scented candles to burn during dark winter nights. Finding suitable candles turned out to be harder than expected…

She did not want to burn petroleum-based paraffin candles and was constantly disappointed in the aromas of scented candles. The only solution she saw was to get into the exciting world of scented candles herself and learn to make high-quality, clean-burning candles that are true to the promised aroma.

She found a suitable alternative to paraffin in natural soy wax and the next step was to find desired aromas. The process of getting the candles exactly right was long and full of nuances. However, it was worth it as in result wonderful smelling and clean burning candles were born that facinated everyone who had a chance to try them.  Such positiive feedback gave courage to offer the candles to some design shops in the beautiful Tallinn old town and this is how a hobby quickly developed into a business.

Our philosophy - a cosmetic product should be effective, honest, as natural as possible and also offer pleasant emotions.

The curious mind led from scented candles to a even more facinating world of natural cosmetics. Eva-Maria studied about different plants, oils and active ingredients, asked for advice from specialists and so begun the journey that has made JOIK famous for its high quality and effective skincare.

Our philosophy is that a cosmetic product should be effective, honest, as natural as possible and also offer pleasant emotions.

All JOIK products are developed and handmade in small batches in Estonia, at our cozy production facility on the outskirts of Tallinn. We do not outsource any of our production and contolling the whole production process from start to finish ensures high quality and freshness of our products.

All products are handmade in Estonia - a country of nature 

Estonia is a country of nature – big forests, rivers and lakes and being in touch with nature is an important part of peoples lives, folk traditions are still remembered and carried along from generation to generation. At JOIK we combine ancient skills and knowledge about how to use plants for the benefit of health and beauty with modern research, ingredients and production technologies. 

In our products we use only the best highest quality ingredients from respected manufacturers. Including nordic plant extracts into our products is important for us and as much as possible we use Estonian ingredients – local canola oil, sea buckthorn oil, herbs and honey are an important part of our products.

We never include any ingredient only for label appeal – the concentrations of ingredients are always calculated to give the most effective benefit, every ingredient has its specific purpose. That is why our products deliver what they promise.   

We want to prove that natural can be luxurious

We believe that along with skincare benefits the products should also pamper the senses and everyday beauty routine should be a moment of indulgence. We pay high attention to the design and aesthetics for our products - a nice packaging and pleasant aromas are always an essential part of JOIK products proving that natural can also be luxurious.

All JOIK products are made in accordance with best manufacturing practices and are never tested on animals.