IT’S RAINING AWARDS!
A little less than a year ago – in May 2022 – we came out with our own thought through and innovative make-up line JOIK Organic Beauty. Our goal was to create natural, certified and vegan colour cosmetics range with skin friendly and multifunctional products. To our surprise we discovered that even though natural cosmetics are on the rise in the world, if you really start searching, there aren’t that many natural and certified beauty lines. So we decided to bring it to the market ourselves.
Follow and anticipate trends
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Creating our make-up line we took in all the trends in the beauty world, trying to follow them and in some cases be a step ahead. That is why several of our make-up products are in stick format, because beauty world is going crazy for cream cosmetics and stick cosmetics. We can understand why – they are practical, easy to use and skin friendly. For us it was important to create multifunctional products both in the sense of practical use as well as what the product does. We have long experience of making care cosmetics so it was elementary that our make-up products would have to also have caring qualities. Make-up should not burden your skin.
Our thought-out collection includes multifunctional products for perfect skin-friendly make-up routine. Luminous Foundation blends seamlessly into skin and provides satin glow for a naturally flawless-looking skin while moisturizing your skin; three-in-one make-up stick can be used on cheeks, lips and eyes; highlighter and bronzer sticks help contour your face; and colour, gloss & lip oil gives lips a nice shine and soft semi-transparent colour. In autumn we added long-lasting liquid eye shadows and soft and pigment-rich eye and brow pencils to our range. Metallic and bold eye shadows are suitable both for light day look as well as dramatic evening make-up. All products contain natural active ingredients and extracts and the colour comes among others from minerals, radish and potato.
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Loved by customers
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It did not take long for the positive affirmations to start flowing in. Our make-up products were praised by both customers as well as influencers and local celebrities.
„Summer’s best make-up investment is JOIK Organic Beauty make-up stick, with which you can add some colour to your cheeks, eyes and even lips.“
Karolin Kuusik, beauty editor of magazine Anne & stiil.
„Super nice colours! When i tried to rub the eye shadow off it did not smudge one bit, but it came off easily with water. Absolutely great! I’m a big fan of JOIK products.“
Singer Helen Adamson commenting on JOIK liquid eye shadows
„My favourite go-to product is JOIK blush (3in1 make-up stick).“
Singer and make-up artist Sissi Benita when asked, what is her must-have beauty product
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Instagram Story screenshots
„I’m the type of person who struggles with eye liners, so i have been looking for the right eye pencil – soft, but pigment-rich. I can surely say that this isa n optimaal product. It’s easy to apply and the result is beautiful and strong. It’s the best eye pencil i have found so far.“
Author and journalist Manona Paris about JOIK black eye pencil
„Beautiful and natural tone giving some colour and freshness to spring-pale skin. It looks best on cheeks but ia have discovered it really does go wellon eyelids, too. I especially love it during busy morning as it’s comfortable and multifunctional.“
JOIK customer Pille-Mai about 3in1 make-up stick
„Lip oil makes my lips soft and beautifully shiny. I love it that the colour is not too intense, it’s rather see-through. Fabulous product!“
JOIKcustomer Kristel about toning lip oil
„Superb product! Easy to use, stays on forever without smudging, but when removing make-up i don’t need to rub my eyes vigorously as it comes off easily. The shimmer inside the eye shadow stays on lids and does not carry to the rest of the face like glitter.“
JOIK customer Elinor about long lasting eye shadow
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It’s raining awards
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Beginning of the year has always been award season in beauty world. This year we put all our cards on our make-up line and submitted our products to several award competitions. We received our first award from beauty magazine Anne & Stiil beauty awards where our 3-in-1 make-up stick was awarded in the very competitive make-up category. The next one was beauty magazine Buduaar beauty awards and we were victorious with our liquid eye shadows in the natural cosmetics category.
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But it really started raining awards at the internationally acclaimed Beauty Shortlist Awards.
They crowned our products winners in 3 categories:
BEST MOISTURISING FOUNDATION
JOIK Organic Beauty Luminous Foundation
BEST HIGHLIGHTER
JOIK Organic Beauty Highlighter Stick
BEST LIP OIL
JOIK Organic Beauty Colour, Gloss & Care Lip Oil
https://www.thebeautyshortlist.com/2023/03/02/2023-beauty-shortlist-awards-this-years-winners/
What is Beauty Shortlist Awards?
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Beauty shortlist awards is the world’s largest independent awards for skin care and beauty products. Founded in 2012 by beauty journalist Fiona Klonarides, these awards have grown organically into the UK’s leading indie beauty awards, going global in 2017. Red flagging industry malpractices such as greenwashing or unethical behaviour to provide a completely transparent, ethical, hand-on-heart 100% “tried, loved, recommended” shopping guide and beauty edit which consumers know they can absolutely trust. Beauty Shortlist & Wellbeing Awards are: cruelty-free, sponsor-free, ad-free, partnership-free, dairy-free, 100% independent, tested+recommended, judged by industry experts.
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Try our awarded products
Naturally we want to share our joy so all JOIK Organic Beauty products are 20% off until April 9th HERE!