2022 – show must go on
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It’s time to sum up previous year and set new goals for upcoming year.
We remember how last year we were hopeful that after two gruelling covid-years 2022 should be more positive and brighter but boy were we wrong. 2022 brought us war in Ukraine and energy crisis, resulting in ecomomic recession affecting both us as a producer as well as our clientele. However, show must go on and life must go on, so amidst all the hardship we came out with our very own make-up line, took big steps towards being more sustainable, supported Ukraine and brought out new advent calendar. But in order to talk about all of it, let us first go back to beginning of the year 2022.
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Steps toward sustainability
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In the beginning of year we took small but important steps toward sustainability. We bought out refills for our scented wooden beads so the already sustainbale wooden beads made out of residue wood would be in use even longer. Also, our popular home diffuser refill liquid is now available in bigger glass bottle, which fills two reed diffuser bottles.
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February was once again candle glass return month and with help of pur partners we made it easy for our clients to return their empty candle glasses so we could refill them with new candles. There were more partners involved than ever before and the results were great.
We make sure to continue our steps toward sustainability in 2023 as it is one of JOIK core values.
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Difficult times and charity
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At the end of February war started in Ukraine and messed up whatever please we may have had. No one knew exactly what it means to us in terms of security and in economic sense. But one thing was sure – Ukraine needed our help and they needed it instantly. So, 20% of our web store sales in March we donated to help Ukraine and we continued our donations throughtout 2022. At the same time we tried not to forget local charities so in may May we held our traditional „pink May“ campaign during which we donate money to Cancer Society to support buying equipment for mammography bus.
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Big news – JOIK make-up line!
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In May we came out with our very own make-up line – JOIK Organic Beauty. For 2 long years we were busy with product development and tested and tried numeorous prototypes. At the end of 2021 we added a couple of make-up products to our advent calendar and the reception was very good. Our goal was to create thought-out line with multi-functional products suitable for everyday use and both for lighter as well as stronger make-up.
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In spring we started with silky luminous foundations, 3-in-1 make-up sticks and toning and caring lip oils. Then, in autumn, right before holiday season, we added to the line long-lasting liquid eye shadows and highly pigmented and soft eye- and brow pencils. All our make-up products contain caring active ingredients and their tone comes from minerals, raddish and red potato. JOIK Organic Beauty line has been received extremely well and we even already have celebrity fans.
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Beautiful summer and preparations for Christmas
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Despite the horror in Ukraine, the looming energy crisis and very hard winter, the summer was in contrast very beautiful and people forgot to buy any cosmetic products, they were all on beach somewhere. So, we kept quietly going with our projects, brought out our new hand wash foams in stylish black bottles and added two new scents. We also started preparing for Christmas and worked secretly on our advent calendar and new gift boxes.
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This year we renewed our own gift boxes and started cooperating with several new local partners to bring you even more „JOIK + friends“ gifts. In addition to our old friend Chocolala we partnered up with Artisan Honey, Coffe People and Chaga Health.
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Advent calendar design by Karl Korsar
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Our chosen artist for 2022 advent calendar was textile and fashion designer Karl Korsar. His bold and vibrantly coloured design brings life and excitment to our dark holiday time. Advent calendar holds 24 marvellous gifts from all our lines – JOIK Organic, JOIK Home & spa and JOIK Organic Beauty. There are products both in full and travel size and several never-before-seen products.
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2022 client favourites
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We are happy to present to you our best selling JOIK products in 2022 and offer them with 22% discount until January 22nd. You’ll find excellent cosmetic products, favourite candles and home fragrances.