About us

“We want everyone to be able to allow themselves one pleasant moment a day with our products—to enjoy a beautiful and wonderfully scented item, knowing that both well-cared-for skin and the environment around us are grateful.”

Eva-Maria Õunapuu

Eva-Maria, the creator of JOIK, is a passionate cosmetics enthusiast and a true maximalist with an impeccable sense of style – she never does anything halfway.

JOIK started as a personal quest for high-quality natural wax candles and soon evolved into a brand offering a thoughtfully curated collection of home spa essentials and certified natural cosmetics.

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20+ Years of Expertise


Founded in 2005, JOIK is a natural cosmetics brand offering a full range of certified skincare products, as well as an extensive selection of scented candles, home fragrances, and home-spa essentials.

JOIK is defined by the finest ingredients, commitment to quality, effectiveness, and aesthetic appeal.

Crafted in Northern Europe, Estonia, where our deep connection with pure nature is in our roots.

Born and raised in Estonia, JOIK continues to draw inspiration from Estonia’s stunning natural environment. We have included the finest local ingredients into our products.

Alfalfa, red algae, and lingonberry come from our largest island Saaremaa, while birch sap is sourced from the untouched forests of Võrumaa.

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Certified Quality You Can Trust

We strive every day to ensure that our production and products are sustainable, environmentally friendly, safe and effective. We believe that transparency and honesty are the foundation of everything. That’s why we have opened our doors to independent certification.

The JOIK Organic product line is certified by Ecocert according to the COSMOS standard. This means that all products in the range, their ingredients, packaging, production processes, and marketing meet the strict requirements of the COSMOS standard and are thoroughly inspected by an independent certification body.

Beauty Saves The World

  • We combine the finest natural ingredients with modern science, design, and Nordic skincare traditions.
  • We place great emphasis on design and have been collaborating with Estonian designers and artists for years. This is reflected in our product design as well as in our limited-edition collections.
  • Our products are packaged in beautifully designed, easily recyclable packaging.